Taking a Stake in the Subscription Economy

In the current economy, consumers only want to pay for what they use. It’s no different in the B2B space. But how can the channel ecosystem embrace this trend whilst still making money? Lenovo’s Irene Acedo-Rico, Executive Director of Sales Business Unit, Data Center Group, Lenovo EMEA, looks at new hardware consumption models and discusses how a subscription offering can combine low upfront cost, operational flexibility and the added benefits of deploying on-premise equipment.

Taking a Stake in the Subscription Economy
In the current economy, consumers only want to pay for what they use. It’s no different in the B2B space. But how can the channel ecosystem embrace this trend whilst still making money? Lenovo’s Irene Acedo-Rico, Executive Director of Sales Business Unit, Data Center Group, Lenovo EMEA, looks at new hardware consumption models and discusses how a subscription offering can combine low upfront cost, operational flexibility and the added benefits of deploying on-premise equipment.

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